20 July, 2017

FOTOCASA: #fotoafoto

With the aim of capturing a young audience to position the brand and achieve maximum traffic coverage, Fotocasa's new campaign has as its main protagonist the photographs demonstrating the importance they have when searching for housing or putting it up for sale or rent.

An adwords campaign included in a 360º strategy, a structural segmentation of Province / city / neighborhood / street and the personalization of the messages to each type of user achieved a level of coverage and maximum presence and converted to the mobile application in leader in downloads.

13 July, 2017

Haagen Dazs: 'Everyday Made Extraordinary'

In this campaign Haagen Dazs renews its image with the aim of repositioning the brand for a young audience; accompanied by the rhythm of Pharrel Williams the ad shows a series of youngsters eating Häagen-Dazs in their own way.

The goal of the brand is to achieve a more youthful look and gain the recognition and preference of this generation.

06 July, 2017

KFC: Lunchtime is coming

For the launch of their new Ricebox "Chicken and Rice," KFC revived the popular Hodor, a character from the HBO series, "Game of Thrones" played by actor Kristian Naim.

With the hashtag #LunchTimeIsComing, KFC takes advantage of the top of mind for the upcoming release of the series' last season to remember one of the characters and one of the most emblematic scenes of the past seasons, ensuring impact to the audience of the series to communicate their message.

29 June, 2017

STAPLES: Your Substitute Teacher

Lady Gaga continues her constant crusade of kindness, this time in partnership with Staples, becoming a "substitute teacher" for a group of students at a school in Los Angeles.

The pop superstar and frequent contributor to the brand suddenly appears infront a high school group with a dual purpose: to foster a positive and accepting environment for young people and launch a fundraising campaign for its "Born This Way" and DonorsChoose.org, which helps teachers pay for classroom projects and supplies.

22 June, 2017

NETFLIX: Speak like the patron

Despite being one of the most emblematic series that has produced NETFLIX, and have an international reach hooking users from all over the world, Narcos, the series that tells the exploits of Pablo Escobar and reflects the culture of Colombia had a slight problem which gave rise to a new collaboration between brands.

During and after the first season social networks showed that users started to learn the predominant language of the serie in order to understand the arguments.

Taking advantage of this, NETFLIX and Babbel, the leading language teaching application, created a Spanish lesson inspired by the world of Narcos. Available in six languages (French, English, German, Italian, Portuguese and Swedish), people from all over the world were able to start learning Spanish.

With this more than 100,000 users undertook their first Spanish class using Babbel.

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