The best videos online branded content campaigns

19 January, 2017

Cadillac XT5: The Instagram Test Drive


If a brand wants to publish an Instagram campaign must recurre to all their creative resources to impact the mostly young audience of this social network.

That's why to promote its latest XT5 model and show it to all who would like to try it, Cadillac has made an Instagram Test Drive in Canada where they drive in the streets of Montreal with the directions that marked users on Instagram.

The Instagram Test Drive consisted of voting the photo published in the social network using 'Likes' simulating the navigation interface of the car. Achieving a massive growth of followers and reaching a different target.



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05 January, 2017

Tourism Australia: The Giga Pixel Selfie Campaign


There's no more representative trend of the Millennial and Generation Z generations than the Selfies. Capturing moments through pictures taken with the cell phone has become a habit in any place they visit.

That's why the Australian Tourism Office presents "The Giga Pixel Selfie Campaign" which consists of take a panoramic photo selfie locating in the most popular places of the country with high definition cameras connected to a point where the visitors can pose for get a GigaSelfie to be sent to their email, calling on young people to promote Australia as a tourist destination.



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29 December, 2016

Pavofrio: Mensaje al futuro


[29/12/16 12:27:00] Sonia Gómez Fernández: Pavofrío, a sausages products brand, presents a campaign focusing on women who never has loose their confidence since their childhood  retaining the most important heritage: spontaneity, lack of prejudice and authenticity."

The launch of an app complements this campaign where children can record a message which will be received by them in the woman day of 2036.


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22 December, 2016

Dove: #RealBeauty Mannequin Challenge


Taking advantage of a viral trend of social networks adapting the message of the brand to the dynamics of this trend to reach a young audience that is responsible for socializing this content was the objective of the latest Dove ad as part of the campaign "Real Beuty" a campaign that promotes the real beauty of women.

Dove presented his own Mannequin Challenge, a worldwide challenge. In the video we see a serie of women around the mannequins in a store with the message that mannequins should look more like real women.


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14 December, 2016

IKEA: Soft Toys for Education


Convert the children imagination in a reality around a good cause was the key to make a successful Branded Content campaign . 

As part of the "Soft Toys for Education" Campaign, IKEA Foundation in collaboration with Save the Children and UNICEF asked children around the world for send a drawing of the character of their dreams. 

They obtained hundreds of responses and they had a hard work picking the winners out, being a difficult decision. Of all the drawings which were chosen, ten of them were turned into actual stuffed animals which were sold in IKEA stores. For every soft toy sold, IKEA donated $1 to the cause. 


That was how they got to connect in a very special way with those kids and raise funds to help children in poverty to receive a good education and a properous future.


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