29 July, 2014

Toyota: Do the Watudoki

The new campaign of Toyota aimed to young people is called “Do the Wakudoki”, which in Japanese means something like 'an exciting adrenaline rush and its purpose is to show that basic human feelings are universal.

The spot is performed by some friends that are taking a ride in a Toyota when suddenly they make a stop in the middle of the jungle. What they don't expect is that a Gorilla appears and then all together start to dance a music. "Strange things happen when nature calls in the jungle" tells us Toyota. Don't miss the video as who knows if the song will become as famous as the Gangnam Style.

Hellmann's: Burger Selfies

Who said eating mayonnaise was boring? Here Hellmann's shows us how original can be with a little bit of imagination: creating "Burger Selfies". This is the lastest action from the food brand that will really inspire you.      

A food truck was installed at the middle of a square and when people ordered a burger... Suprise! The waiter took a picture of the client and then created a 3D food selfie with mayonnaise. A really original idea that get everyone stunned. Now you can have your personalized burger in just 2 minutes, isn't it awesome?

28 July, 2014

Normal: Ear Tailor

Do you know that ear tailors now exist? Nikki Kaufman wanted to change the bad fit of current headphones so he has created Normal, the 3D printed headphones maker. So, to spread the concept, he has released this crazy but original spot for you.

The process of Normal is really simple: you use their app, take a photo, send it to them and finally you receive a personalized earphone that perfectly fits on you. The commercial basically explains that but what you don't expect is the way they do it. Don't miss it as you will get shocked.

Tide: Dirty Little Habit

If you want to discover the secret this nun hides don't miss the latest of Tide Washing Machine Cleaner. Tide has created a "dirty little habit" joke in a convent just to explain us how important are washing machine cleaners.

The spot presents us a nun that has been bullied for years because of her smell. She doesn't know why all the other sisters get away from her until one day she finds out that the real problem is not her, is the washing machine. So she starts to clean the clothes with a clean machine thanks to the Tide Washing Machine Cleaner. A funny commercial that using storytelling is definitely original.

25 July, 2014

Kleenex: Camper Van Art

"Kleenex can be used anywhere, anytime", that is what the tissue brand wants to demonstrate with its latest campaign.

So, you'll wonder how do they do? The scenario is a camper van's rear window caked in sand that the illustrator Rob Hunter turns into a gorgeous and stunning piece of art that will let you open-mouthed. Watch the entire video to see the final result.

Radiant: Radiant Return

"Buy it, Wear it, Wash it, Return it", this is the new claim for the latest campaign of Radiant, the australian washing powder brand. Radiant wanted to be no more a conventional detergent so they decided to release a serie of prank videos.

The spot shows us some guys buying clothes in different shops that lately they would use to play paintball or quadbiking. Then they wash them with Radiant and return the items to the stores as if they we're not used. What you'll surprise is that the shop assistants doesn't realise of what happened. Watch the entire video and you'll see what happens.

24 July, 2014

Cancerfonden: Play in the Shade

The Swedish Cancer Society - Cancerfonden has recently developped a campaign to raise awarenesss about the cases of melanoma as they have doubled for the 14 latest years.

So, what have they done? They have created "The world’s first soccer pitch made out of shade", a covered football pitch that allows sunbeams from 11am to 3 pm, when the sun is strongest. With this action Cancerfonden aims to aware society to take care between these hours.

Motorola: Digital Tattoo

If you are tired of unlocking your smartphone with old-fashioned codes or face recognition, Motorola brings you the most innovative way to solve this problem: the digital tattoo.

This digital tattoo will unlock your mobile phone instantly with a flexible "eSkin" electronics technology that has a durability of 5 days and also is waterproof. You can apply it in any part of your body and will cost about 9 dollars each pack of 10. Amazing, isn't it?

23 July, 2014

Kids Company: See the Child

The charity for children Kids Company hast started a campaign that aims to encourage society to act against children abuse, as they don't have a voice or a way to make changes and also the system isn't coping.

The ad features a voice-over by a child who explains us how is her day by day with critical and heavy images that illustrates her situation. A video that really express a strong sense of injustice that expects to achieve more signatures for changing the system.

Buchanan: Mephisto

Under the concept that Buchanan's is a social whiskey, the brand has launched a commercial that honors "the beautiful feeling of giving", being big-hearted with the others because "Giving, it feels great".

The spot tells us the story of a star manager that discovers an old acclaimed illusionist named "Mephisto". In order to bring his   glory back, the manager gives him a show but all doesn't go as planned. An emotional and intriguing video that will end as you wont expect to.

22 July, 2014

Apple: MacBook Air - Stickers

Stickers are the new characters of the latest spot of Apple and they've done it by a short video that only shows us the MacBook Air with different nice stickers that we all know: Home Simpson, Snow White, Hello Kitty or Mickey Mouse plus some glasses, cameras or hats.

An original idea performed by the music of Hudson Mohawke that aims to celebrate the many ways Apple fans love their MacBook Air under the claim "The notebook people love".

KFC: Great American Bites

Here's the new commercial KFC has launched to promote its new Great American Bites menu and the "Real American Flavors" in order to get a better emotional approach and emphasize its American History.

The video explains us the story of two real-life cowboys, a father and a son, in a very special moment: the first rodeo of the boy. During the spot we can appreaciate all the emotions, feelings and sensations of the dad. Finally we see how both share a nice moment eating together a bucket of KFC.

21 July, 2014

Samsung: The Match

Lionel Messi and Cristiano Ronaldo join an adventure to save the world in the new ad launched by Samsung to present the new Galaxy 11.

The football stars do their best to save the humanity from soccer-playing aliens in an incredible sci-fi video. But they play for more: to get the Galaxy 11 and prove that football is able to save the planet.

Nestea: Confession

The new from Nestea is called "Confession" and it's been launched to promote the new can format of the brand for this summer.

Under the claim "Just keep drinking", the video shows us a couple sitting together when suddenly the girl reveals her love. The boy surprised by the confession needs an out, so he doesn't know what to do but drink all Nestea.

18 July, 2014

Heineken: Cities of the World

Heineken has launched a new campaign with the aim to encourage men to "unlock the secrets of their cities" taking adventures and living new experiences, as life only gives you one shot.

In the spot, called "Cities of the world", appears a man that seeks a set of business cards all around his city in order to find a misterious woman named Eve. What comes next is a serie of adventures, that through tracks, the man discovers all the secrets of his city.

Cadbury: The Joy Generator

"Tell me what Facebook says about you and I'll tell you which Cadbury chocolate fits you better". This is the new campaign launched by Cadbury in Australia that wants to demonstrate that you can know pretty well a person by the things it share on social networks.

This is how they've done it: by creating "The Joy Generator", a vendor machine that connects with Facebook  and allows consumers to discover what flavour and type of chocolate is best matched according to their interests and personality. 

17 July, 2014

Amnesty International: Pens - Liberty Will Never Perish

To thank people for their support Amnesty International has released this original spot with the claim "For 50 years, thousands of signatures, thousands of releases. Your signature is more powerful than you think."

The video, filmed with a 3D animation and made only by pens, show us how "signatures have power" with the story a protester. During 1 minute we can see all the process from his arrest until he has achieved thousands of signatures and that is what Amnesty International aims, to explain us its method of mobilizing people in order to call for peace.

IKEA: Home for Hope

IKEA has recently partnered with the Animal Lovers League Shelter, and the Save Our Street Dogs Shelter to help street dogs to find a new home. 

So what have they done? IKEA has taken photographs of the dogs and has placed them on its stores, as if the pictures were part of its furniture. When shoppers come to buy they can scan the QR codes of the dogs in order to know their stories and help them to be adopted. Until now the proposal's been a great success and lots of dogs have found a new home.

16 July, 2014

Bosch: The Quietest Burglars

What would you do if you realise that someone has come into your house without knowing it? That's what has happened to some families in Belgium that were filmed by a hidden camera for Bosch. 

To show how silent the new Relaxx'x ProSilence vacuum cleaner is, Bosch broke into some houses in the middle of the night to vacuum them while their owners were peacefully sleeping. The day after, Bosch staff went to the same houses in order to interview the families that in fact were really surprised as they didn't heard anything at all.

Old Spice: Robot

Old Spice is surprising us again with a weird but funny campaign with the claim "Experience the freedom of smelling like a real human man at the beach, at parties or wherever your extension cord will allow you to go, with Old Spice".

Starred by an android called The Mandroid, half human and half robot, the video shows us how he's on the beach and suddenly falls into a girl. He inmediately apologises but he smells so good that all women are delighted by him and don't realise he's actually a robot.

15 July, 2014

Gillette: 100 Years of Hair

Gillette is celebrating its 100 years as a brand so appealing “man changes with the times, and we, change with man” it has created a funny and clever campaign to show us that its products “have evolved to meet all male grooming needs”. 

The spot starred by only one man, explain us the evolution of men's facial hair styles over the last century performing different styles of music according to the age. So the viewer gets the impression that even trends change Gillette is always there for you to get a great and high quality shaving.

Expedia: Travel Yourself Interesting - Horse

The aim is to demonstrate the truth that "travel makes you a more interesting person" so the brand challenges them to move away from the computer screen and "travel themselves interesting". 

The video present us Esteban "The Horse Whisperer" who shows us some tricks and acrobatics performed by his amazing horse. But the fact is that now his current audience is more interested on what Pedro, another friend, is showing them: the latest photos from his trip to New York.

14 July, 2014

Hyundai : The Empty Car Convoy

Hyundai is promoting the launch of its new car: the Hyundai Genesis and here is the stunning idea they've released to demonstrate its safety features and the "Smart Caring" the brand aims to promise for customer satisfaction.

Directed by Wade Eastwood and starred by the professional racer Rhys Millen the video show us an amazing race in which six stunt drivers are instructed to take control of the situation with the automatic emergency braking. A short action film that has become viral in less than a week.

Molson Canadian: The Beer Fridge - O Canada

For the 1st of July, the "Canada Day", the Molson Canadian Beer Company released a very creative campaign to celebrate that special day by singing.

The action consisted in placing different fridges all around the country and full of beer, so when someone aproached to one of those fridges and wanted to opened it he had to sing very loud, correctly and entirely the Canadian national anthem, "O Canada". Don't miss how the guys try their best to get some free beer and spend a nice time!

11 July, 2014

Devondale Milk: Cat Lady

Not a recent one but still very witty. We present you the Cat Lady spot that released the australian milk brand Devondale in which appears a charming lady that takes care of her kitties.

The ancient woman seems a little obsessed with her cats so she feeds them with large amounts of milk and then she drinks it too licking it directly from the bottle. Suddenly someone knocks at the door, a neighbour out of milk looking for some more. A wink of intelligent humor that will make you laugh.

IKEA: The Wonderful Everyday (Beds)

IKEA UK has recently launch a new spot for the "The wonderful everyday" campaign appealing at the home space we use the most and where we begin and end the day, the bedroom.

The ad explains us the story of the dream of a woman who goes through the sky jumping from one bed to another until she finds her perfect bed: the one she wakes up every morning.

10 July, 2014

Greenpeace: LEGO, Everything is not Awesome

The last campaign of Greenpeace aims to pressure LEGO to end its partnership with SHELL and stop drilling for oil in the Arctic and so saving it.

The spot, made entirely of LEGO toys, shows us what would happen if the oil spreads all along the Arctic. The Green Corporation calls on LEGO to stop selling from SHELL and not being unethical to avoid destroying the world.

Neutrogena: Junkface

If you don't want to get a "Junkface", please use Neutrogena Men Invigorating Face Wash. This is what Neutrogena tells us in its last campaign: washing your face with the same soap you use to wash your "junk" will lead to "Junkface."

On the spot the brand explains us the cause and the symptoms of "Junkface" with really goofy humour because aproximately 72% of Canadians suffer from this pain and has to be "eradicated".

09 July, 2014

Samsung: #Underwater Selfie

The new of Samsung Switzerland is #Underwater Selfie, a guerrilla stunt that proves the water resistance of the Samsung Galaxy S5.

 The spot shows people chilling out along the Zurich Lake when suddenly a diver appears by their side and gives them the Galaxy S5 to attend a call. Then they jump into the ice-cold water in front of everybody and take a selfie underwater while some hidden cameras are filming the scene. A really viral video that stunts by its creativity.

Chevrolet: The History of the Manchester United Shirt

¿Wanna know the Manchester United's home kit for the coming Premier League season? Don't miss the new spot of Chevrolet, the official sponsor of the team, that with an emotional video refresh us the history of the Football Club. 

The spot is part of the "What Do You #PlayFor" campaign and show us the evolution of the equipment of Manchester United's with some of their football stars such as Denis Law, Sir Bobby Charlton, Clayton Blackmore and Robin van Persie and Juan Mata. During the video all supporters sing their "Glory, Glory, Man United" fight song until they arrive to the stadium, really inspiring and touchy.

08 July, 2014

Old Spice: Reservation

¡The new of Old Spice is here! As it happened with the January spots the main characters still the same, the "hiperactive hairpieces" that with a serie of different ads they show us the adventages of the new products for men. 

In this one a man arrives to a restaurant with his date and tries to get a table but there's no one left so, what happens? The "hiperactive hairpiece" comes to life and runs from its head, takes the pencil, erases a name of the list and ¡voilà! they get a table because "Old Spice, Hair That Gets Results."

Samsung: Wall Huggers

Here comes again the war between Samsung and Apple. With this new ad, Samsung wants to poke fun about the time battery of the Iphones with the tagline: "The next big thing is here".

Calling Iphone users "Wall Huggers", Samsung shows how these users need to sit near walls to charge their smartphone because its battery can't last for the whole day. Meanwhile users of the new Samsung’s Galaxy S5 can enjoy all day long thanks to its ultra power saving mode.          

07 July, 2014

BGH: My Home is an Oven

"The Hotter Your Apartment, The Bigger Discount You Get on BGH Air Conditioners". This is the claim the BGH company has launched with an incredible campaign in Argentina that also has win awards in advertising awards such as Cannes Lions or El Sol. 

 It is known that Buenos Aires houses in summer can turn into an oven so the brand has decided to change that thanks to a microsite based on Google Maps technology that is able to measure the hours the houses are exposed to the sun: that is the more exposure the greater discount on air conditioners.

Dell: Center for Selfie Improvement

Dell pretends to convince us that advanced technology is able for everybody, but how to do that? With an hilarious campaign that trains teenagers to do the best selfies in a school called the Center for Selfie Improvement. 

Discover the story of Julia Hawkins, one of the diagnosed with selfie arm that has become a teacher at the Center and encourages her peers taking high-quality selfies. Don't miss the ad and "Welcome to the Center for Selfie Improvement: Where selfies are a lifestyle".

04 July, 2014

Meetic: Photomaton

People are waiting for you ... Even when you don't expect: this is the claim Meetic has used in France for its new viral campaign. The brand has decided to offer a new experience  for singles: you enter alone in photobooth but 30 seconds later you appear with someone else in the photo.

A great idea that made everyone having a smile for a while. Don’t miss it!

Oreo Mini: Mel's Mini Mini Mart

To introduce Oreo Mini cookies, Oreo explains us the story of Mel’s Mini Mini Mart, a teeny tiny store that’s “by far the most mini mini of any mini before” but nobody ventured into.

So what happens? One day, a family discovered the shop and found what it sold: the cutest little treats ever. They filled up their car with boxes of cookies and the news of Mel's started to spread all around the world, so nowadays everybody knows how much good is it.

03 July, 2014

T-Mobile: Wi-Fi Dogs

T-Mobile is promoting its new service called Travel & Surf, a summer Pass for worry-free surfing abroad.

This hilarious ad shows something very familiar for everybody: the endless search for Wi-Fi on holidays. To end this suffering José has invented the "Wi-Fi Dogs", a start-up that trains dogs to seek for the nearest Wi-Fi source so turists can rent a dog for some hours and enjoy internet for a while. But if you want something easier... you better choose T-Mobile´s Travel & Surf.

Citroën: Daddy

Citroën has released this parenting-humor ad named ‘Daddy’ that has recently won a silver Lion in the Film category at Cannes.

 The video shows a dad trying to have fun in different situations while his kids grab to his body . Finally driving is the one thing he stills finds enjoyable and relaxing with his wild children.

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