07 July, 2014

BGH: My Home is an Oven

"The Hotter Your Apartment, The Bigger Discount You Get on BGH Air Conditioners". This is the claim the BGH company has launched with an incredible campaign in Argentina that also has win awards in advertising awards such as Cannes Lions or El Sol. 

 It is known that Buenos Aires houses in summer can turn into an oven so the brand has decided to change that thanks to a microsite based on Google Maps technology that is able to measure the hours the houses are exposed to the sun: that is the more exposure the greater discount on air conditioners.

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