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18 July, 2014

Cadbury: The Joy Generator

"Tell me what Facebook says about you and I'll tell you which Cadbury chocolate fits you better". This is the new campaign launched by Cadbury in Australia that wants to demonstrate that you can know pretty well a person by the things it share on social networks.

This is how they've done it: by creating "The Joy Generator", a vendor machine that connects with Facebook  and allows consumers to discover what flavour and type of chocolate is best matched according to their interests and personality. 

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