The best videos online branded content campaigns

24 July, 2014

Cancerfonden: Play in the Shade

The Swedish Cancer Society - Cancerfonden has recently developped a campaign to raise awarenesss about the cases of melanoma as they have doubled for the 14 latest years.

So, what have they done? They have created "The world’s first soccer pitch made out of shade", a covered football pitch that allows sunbeams from 11am to 3 pm, when the sun is strongest. With this action Cancerfonden aims to aware society to take care between these hours.

No comments:

Post a Comment

Related Videos - Last Week