25 July, 2014

Radiant: Radiant Return

"Buy it, Wear it, Wash it, Return it", this is the new claim for the latest campaign of Radiant, the australian washing powder brand. Radiant wanted to be no more a conventional detergent so they decided to release a serie of prank videos.

The spot shows us some guys buying clothes in different shops that lately they would use to play paintball or quadbiking. Then they wash them with Radiant and return the items to the stores as if they we're not used. What you'll surprise is that the shop assistants doesn't realise of what happened. Watch the entire video and you'll see what happens.

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