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18 August, 2014

Salvation Army: Cover Drive

Year after year the NGO Salvation Army collects blankets for homeless and poor people, but this year instead of doing it on winter they've done it in summer, in a cricket event.

People use to bring blankets to sit and watch the matches so the NGO decided to print some blankets with the message "Leave your blanket behind" and distributed by all round the field. The result: in just 4 hours they collected the 10% of the blankets they get in a year.

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