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16 September, 2014

Castello: Eat the Art

Castello Denmark Cheese wanted to be known in USA so they've created an original action in the Grand Central Station of New York called "Eat the Art". 

To do that they've recreated a pop-up museum in the middle of the station with real and very known paintings from artists like Clara Peeters, Antoine Vollon or Jean-Baptiste-Siméon Chardin that cointan images of cheese. You may think that this is good but not genial, but there is more! You could smell and eat the own paitings with all real varieties of Castello Cheese. A fantastic performance that were visited by mre than 500.000 people.

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