22 September, 2014

McDonald’s: Fruit Match

What do you usually do when suddenly there's an ad break? Probably you start to chat with your friends or surfing into the internet with you smartphone. McDonald's Sweden has taken advantatge of this fact and has created an ingenious idea to get entertained the tw viewers by launching an interactive game. 

This game performed by an app promoted the new iced smoothies of the brand and the dynamic was very simple. First the viewers saw and ad that asked them to choose their favourite fruit and guess if it was the one that will appear in the second ad, then automatically appeared on the TV the solution and if you we're right you won a free smoothie. A "fruit match" that were incredibly effective and so original.

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