The best videos online branded content campaigns

09 September, 2014

Smart: The Dancing Traffic Light

"What are you for" is the new Smart campaign that aims to explain people the importance of safety on the city. To illustrate that they've created a video titled "The Dancing Traffic Light" that shows us how "good ideas can turn the city into a better place". 

We all know that waiting on the street while the traffic lights change from red to green can be a little bored, so Smart has made an action that will make you entertain and also be safe for some minutes. And you'll wonder, how did they do that? Smart invited people to go to special places where they could dance and then their dance was emulated by the traffic light manikins so the streets where full of fun. Have a look at the video and see how creative ideas can safe lots of lives.

No comments:

Post a Comment

Related Videos - Last Week