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06 October, 2014

Dove: Legacy

Legacy is the latest spot from Dove,a testimonial video starred by mothers and daughters talking about the things they like and dislike about their bodies. Another demonstration of what Dove defends and claims as "Real Beauty" to accept us and love us the way we are. 

To show us that Dove chose 5 women and their daughters to write two lists, one about the things they accepted and love from their bodies and one about the opposite. When they finished the moms read their kids's lists and surprisingly they found the same complexes they have. With this original experiment the brand aims to send us a strong and really powerful message "make a difference to the next generation" and love our body.

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