20 October, 2014

Fragile Childhood: The Orphanage

The Fragile Childhood NGO from Finland has recently released an stunning and heartbreaking campaign about the domestic alcohol abuse that children suffer from their parents. The ad is called "The Orphanage" and it tries to explains us how the world could be if children could choose their mom and dad.

The film presents us two kids that enter to an "Adults Orphanage" where different couples stare at them with nice smiles behind transparent glass cases. They go by seeking for the perfect parents until they stop where a couple is fighting and shouting. On the next scene we see how the entire family leaves the orphanage and the words "Children can't choose their parents, what if they could?" appear on the screen. A shocking commercial that talks about the drinking problems many Finnish parents have.

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