13 October, 2014

Mattel: Pictionary Mall Surprise

How would you react if suddenly when you are shopping in a mall a poster wanted to play with you? This is what has happened in a mall in Toronto, Canada. Mattel Games has launched an interactive campaign that promotes that "any time is a great moment to play" and they've done it with one of their more famous games of all times, Pictionary.

An interactive display was installed in the middle of a Toronto mall starred by a man that asked people to play Pictionary. At the begining no one dared to come by but suddenly a child decided to play and so many people next. The most exciting part was when the ones who guess the name of the picture were given presents and free games by Mattel stuff that appeared by surprise to congratulate them. A very creative action that amuse all the participants and demonstrated once more the power of original and different performances.

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