The best videos online branded content campaigns

23 February, 2015

Nescafé: "Unlucky Dave"

"Win a Big Start for your friend" is the latest campaign of Nescafé in Britain that consists on sending a friend a happy and funny morning message. It works via website and consumers can easily nominate their friends or family with a simple click.

Once the user is elected the Nescafé staff plans a perfect and "lucky" morning for the friend with different hidden cameras. The video we show you is from Dave, a young guy that starts his day by going to play football with his friends but what he doesn't know is what he expects. 50 pounds on the floor, two female blondes smiling at him... Lots of prizes to encourage him to have a great day. 

16 February, 2015

Carlsberg: Interactive Beer Tap

The latest campaign of Carlsberg in Denmark is simply brilliant and very funny. The objetive was to benefit from the social activity that we can see everyday on the bars. So the brand created a game that motivated customers to take photos of themselves to post them on their social networks with the hashtag #BarBandits. 

But how did this game work? Very easy, Carslberg transformed the beer taps of different bars of Copenhagen and everytime the bartender used them, they acted like lottery machines. Then there was a screen where each time appeared 3 Instagram photos and if the pictures were the same, the user could drink a free Carlsberg. So you can imagine how crowded became the bars and how happy the guests were.

09 February, 2015

Dial Direct: The Notebook

The british car and home insurance Dial Direct has recently launched an emotive advert that expresses its new philosophy based on the claim: "insurance made easy". 

 The video shows us the love of a child to his mother and the efforts he does to help her in her daily routine while he writes it down on a notebook just to save time to her. Doing that, the kid just wants to finish her mother housework so she can attend his stage play. With this commercial the message of Dial Direct is to not waste the time because it's priceless.

02 February, 2015

Dove: Love Your Curls

Only 4 out of 10 girls with curly hair consider their hair is beautiful. That's why Dove has decided to dedicate its new campaign to them to remind us how important is self-acceptance.

So in "Love Your Curls", Dove has interviewed 6 little girls just to see how they feel and act about their hair. The reactions were very similar: they wished to have their hair straight. But what these kids didn't know is that the Brand was preparing a big surprise for them with the help of their family and friends.

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