02 February, 2015

Dove: Love Your Curls

Only 4 out of 10 girls with curly hair consider their hair is beautiful. That's why Dove has decided to dedicate its new campaign to them to remind us how important is self-acceptance.

So in "Love Your Curls", Dove has interviewed 6 little girls just to see how they feel and act about their hair. The reactions were very similar: they wished to have their hair straight. But what these kids didn't know is that the Brand was preparing a big surprise for them with the help of their family and friends.

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