23 March, 2015

Samsung: Hearing Hands

Muharrem is a turkish boy with auditive problems that lives in Estambul and so he speaks in sign language. To make his life better, Samsung has created an emotive campaign to launch its new video call service, specially designed for deaf people.

Just a hidden camera and a little bit of wit were necessary to perform an incredible experience Muharrem will never forget. It was a current day on the boy's life when suddenly all the people he crossed by spoke to him in sign language. A simple,creative and effective action to promote a new service in a very different way.

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