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06 April, 2015

Cancer Research UK: Lump

What to do to aware people about cancer? Cancer Research UK has found an effective way to catch our attention to this special and important message with a simple commercial with only images, music and a powerful sentence. All this to communicate that English people are missing the first signs of this illness. 

To achieve it, the charity has chosen a random street in London to demonstrate how citizens tend to ignore things when they're busy by placing a lump in the middle of the pavement. The days passed and nobody noticed that the lump was growing increasingly until a message appears on the screen explaining that "It’s easy to ignore something, especially when we’re busy," "But spotting cancer could save your life".

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