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11 May, 2015

Fashion Revolution: The 2 Euro T-Shirt

Most of the times we go shopping for clothes we aren't aware of their origin. The reality is that they are usually made in Asian countries where children and women spend more than 12 hours working with unfair salaries. That's why the Fashion Revolution association created an original campaign to raise awareness of that problem. The action was called "The 2 Euro T-Shirt" and consisted on installing a vending machine where shirts were sold for only 2 euros. When someone approached to the machine and introduced the money to buy an item, a video of the person who made it and his conditions were shown. Once the video ended the buyer had two choices: buying the shirt or donate 2 euros to help to fight against this situation.

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