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18 May, 2015

Powerade: Workout Billboards

-Powerade has recently presented the first "Workout Billboards", street billboards that allow people to watch and train with different machines at the same time. Performed in Berlin, the brand has converted some of their pieces of advertising in physical tests for Berliners. 

From a climbing wall to a pulley as gyms Powerade has wanted to do something different by trying to attract people and making them interact with the ads in many different ways. Therefore, people were invited to exercise and test their strength in the same street. A really creative and interesting way to approach the sport to the entire society and show that the beverage is not only for athletes.

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