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01 June, 2015

Pedrigree: First Days Out

First Days Out is a project launched by Pedigree that explains us the story of two ex-convicts who try to recover their lives after leaving prison with the help of two adopted dogs. Joey and Sadie are the main characters of this documentary who encourage their owners to gain again self-esteem and be reintegrated into society.

The commercial was released in Brasil and demonstrates how a dog can impact in a positive way a person’s life. Because advertising can also show credible and exciting stories.

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