06 July, 2015

Hot Wheels: True Speed

How to achieve kids stop playing with their mobile? The answer of Hot Wheels has been to create a mobile app that allows children to focus on the real world. 

True Speed is an app that detects the speed of a Hot Wheels car in order to convert it into actual scale using augmented reality; as well as it measures their speed by km/h. Created to be played with more than one user, the app tries to encourage kids to share their abilities and have a great time with their friends.

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