05 October, 2015

Heineken: The Jonah Lomu Machine

Would you imagine finding one of rugby’s biggest legends hidden on a prize machine in the middle of a Dublin pub? That's what Heineken has done on its latest campaign to promote its sponsorship of Rugby World Cup 2015. 

Jonah Lomu is the one in charge to surprise the pub's crowd that spontaneously approaches to the machine and chooses some customised gifts with the rugby's player signature. No one could imagine that minutes after Jonah Lomu itself was in the same pub. A very funny performance that left everybody astonished.

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