16 November, 2015

Spies Rejser: Do It For Mom

In order to fight against the declining birthrate in Denmark, a travel agency of the country has released this original and creative campaign. A 2'30 minutes video that encourages young couples to go on holidays so grandparents, specially grandmas, can have the expected grandson. 

“As you may already know, people have more sex on a sunny vacation,” the voiceover says, so Spies Rejser has the solution: send your son or your daughter and her or his partner to a tropical holiday so they can boost hormones and have relations that can end with a baby. But the target of the campaign aren't couples but their moms, who are the ones who really need to buy this holiday package.

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