28 December, 2015

Samsung: Rihanna #AntiDiaRy

Samsung has launched a cryptic  microsite www.antidiary.com based on rihanna's life. You can find this site through your laptop but you can only access by your smartphone.  This site simulates several rooms and some of them are blocked until the moment.

Each room is related on some aspect of Rihanna's life. Everyone can access, in fact, no matter if your phone is samsung or not. It is a misterious campaing which can attract their target instantly.

21 December, 2015

Hyundai: A Message to Space

Hyundai pretended to find new possibilities to impact their target and they did it. "A message to space" is a great campaing based on a story about a girl who wants to send a message to her father who is working at the International Space Station.

The brand, used the vast desert floor of the Delamar Dry Lake in Nevada as a canvas and the message was written by 11 Hyundai Genesis. Hyudai brought the possibility to send  messages to your family or friends via SNS. In addition, this message is officially acknowledged as ‘The largest tire track image’ by Guinness World Records®.

14 December, 2015

John Lewis: A Man on the Moon

John Lewis, a british online shop, has launched a commercial on Youtube about a young girl called Lily who is looking at the moon through her family telescope one night, suddenly she is amazed at what she finds, a man on the moon. 

You can not see the end of the story on Youtube, you have to go to its Website to discover it. On that site you can see the video, to contribute with a charity for old people, check information of a mobile game based on this campaing and to see information where telescopes are located in local shops to see the moon in real time.

07 December, 2015

Kit Kat: Meet the Break Machine

'Meet the Break Machine' is the latest street marketing campaign released by Kit Kat. Performed in Paraguay this amazing action searched people who deserved to have a break, so the brand encouraged pedestrians to sit in front of its machine and relax.

Those who actually made it and waited several seconds seated were prizewinners with some chocolates. To do that, the machine had a camara which was recording and counting that people were staying 60 seconds. A really good idea that quickly got a great impact on social media.

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