21 December, 2015

Hyundai: A Message to Space

Hyundai pretended to find new possibilities to impact their target and they did it. "A message to space" is a great campaing based on a story about a girl who wants to send a message to her father who is working at the International Space Station.

The brand, used the vast desert floor of the Delamar Dry Lake in Nevada as a canvas and the message was written by 11 Hyundai Genesis. Hyudai brought the possibility to send  messages to your family or friends via SNS. In addition, this message is officially acknowledged as ‘The largest tire track image’ by Guinness World Records®.

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