07 December, 2015

Kit Kat: Meet the Break Machine

'Meet the Break Machine' is the latest street marketing campaign released by Kit Kat. Performed in Paraguay this amazing action searched people who deserved to have a break, so the brand encouraged pedestrians to sit in front of its machine and relax.

Those who actually made it and waited several seconds seated were prizewinners with some chocolates. To do that, the machine had a camara which was recording and counting that people were staying 60 seconds. A really good idea that quickly got a great impact on social media.

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