04 January, 2016

EDEKA: #heimkommen

This commercial belongs to  the German company , EDEKA , and it has been created for the Christmas season 2015. It is a touching story about an old man who has to simulate his death to see his family at Christmas.

This is a good storytelling because it has connected with their target and it has been viral, in fact, a lot of media has spoken about it.

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