31 May, 2016

Media Markt: Rabbit Race

The goal was to communicate a 5% discount promotion in a content-driven and entertaining live marketing event. The event served to draw attention, encourage customers to watch the live race, root for their favorite bunny and take part by shopping at Media Markt, the biggest entertainment electronics retailer in Germany.

The campaign consist in a live sports event, where 10 bunnies were competing in a race. Customers, who shopped at Media Markt, prior to the three broadcasted races could win back 50% of their money, if the bunny's racing number matched the number on their receipt.

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