28 June, 2016

Movistar: More Than Fans

With the increasingly effective strategy of investing communication efforts on users in order to turn them into ambassadors of a brand, Movistar launched a challenge to the music industry through "More Than Fans"

This campaign consisted of a competition to share the copyright of a songs through the users interactions with their social community across share and amplify the content. With great reach and participation and millions of impressions achieved Movistar became the first brand to pay royalties to the fans.

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