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11 July, 2016

Refugees Welcome: Search Racism, Find Truth



To combat for the refugees rejection that are living in Germany , "Refugees Welcome" a refugee organization has reacted with a campaign against hate and prejudice using these potencial tools , YouTube and Google Adwords.

This campaign is characterized by a clever use of preroll ads on youtube and a locate search in google adwords based on unskippable ads where you can find real and valuable stories about people who tells its story as a refugee. This campaign had also a microsite where you could follow all those stories.

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