10 August, 2016

Schweppes: Millennials

Schweppes, a tonic drinks brand, knows the importance of Millennial Generation, thats why the focus in this campaign was talking to them about about how an older audience lived before this technology era, becomming the perfect way to communicate their audience as always but also capturing the attention of this generation.

This campaign is characterized by humor and shows the differences between this generation and the older one and how new technologies have affected the world. Baby Boomers tell them how technologies have improved their lifes and the difficulties they had because of the absence of it.

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