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21 September, 2016

Lockheed Martin: The Field Trip To Mars

As a Brand, you should generate unforgettable experiences  to the target audience nurturing your communication strategy, A difficult task when the audience is the Generation Z, which lives in a in a technological world full of innovation, impress them is much more complicated.

To reach this goal, the agency Lockheed Martin, converted a simple bus on an incredible journey to visit Mars achieving the wonder of the kids, inspiring them and arousing their interest at the same time.

The surprising factor and a good use of virtual reality adapted to the windows of the bus,  were the perfect recipe to create an unforgettable memory to the target as a result, becoming one of the most popular campaigns this year.

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