21 September, 2016

Lockheed Martin: The Field Trip To Mars

As a Brand, you should generate unforgettable experiences  to the target audience nurturing your communication strategy, A difficult task when the audience is the Generation Z, which lives in a in a technological world full of innovation, impress them is much more complicated.

To reach this goal, the agency Lockheed Martin, converted a simple bus on an incredible journey to visit Mars achieving the wonder of the kids, inspiring them and arousing their interest at the same time.

The surprising factor and a good use of virtual reality adapted to the windows of the bus,  were the perfect recipe to create an unforgettable memory to the target as a result, becoming one of the most popular campaigns this year.


  1. Excellent post. I really enjoy reading and also appreciate your work. This concept is a good way to enhance knowledge. Keep sharing this kind of articles, day trip from denver Thank you.

  2. Very well written article. It was an awesome article to read. Read more info about coach trips. Complete rich content and fully informative. I totally Loved it.


Related Videos - Last Week