01 September, 2016

Ron Brugal: "It isn't normal, it's Brugal"

Brugal has carried out a campaign called "It isn't normal, it's Brugal"  in co-branding with two popular brands of urban style. Ron Brugal is aimed at the younger generation by presenting their summer pack with a new line of fashion clothes and accessories.

With this action Ron Brugal gives to their brand communication searching a twist to reach Millennials and Generation Z with the intention to show its heritage and tradition to this young target.

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