05 October, 2016

Snickers: “Hungerithm”

Social media channels have become the best tool for young people to express their emotion of anger about things which happen in real life. It is so common to read their angry messages within these social networks making all kind of comments about something they do not like and promoting the "word of mouth" on the effectiveness of the brand or product.

Snickers took this advantage of this habit and within its campaign "is not you when you're hungry" develops "Hungerithm" encouraging this audience to express their anger, measuring this feeling via online with the objective to decrease de cost of the product in base on the level of anger.ç

The results of this Branded Content were really good because the brands got to rise the number of followers, connecting with them through Social Media Networks.

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