01 December, 2016


The challenge for Toyota was to draw attention of a public that does not apart the attenion from of their smartphones. That's why there's nothing better to plan a campaign in the social network where Millennials and Generation Z spend most of the time, WhatsApp. 

With a call to action of "Flirt with AYGO" the total messages through this campaign generated more than 9,000 community - created content and increasing the conversation on Twitter using the hashtag #LigateUnAYGO and the share of voice of Toyota Aygo model.

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FACEBOOK: https://www.facebook.com/ampliffy
TWITTER: https://twitter.com/ampliffycom
LINKEDIN: https://www.linkedin.com/company/ampliffy/

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