01 June, 2017

Coca Cola: Festival Bottle

It is already common, the most important brands like Coca-Cola are jumping into the world of music to get closer to the youngest.

That's why Coca Cola arrived in Romania, transforming the label of its bottles into bracelets that would give access to the most popular music festivals such as the Unilold Festival of Transylvania, recently named Best European Festival.

The 'Festival Bottle' managed to increase sales of the drink and place the bracelets as a fashionable item among this audience.

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