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18 May, 2017

DOVE: "LOVE YOUR CURLS"



Dove's ads and the concept "Real Beauty" to empower women's confidence in a world full of stereotypes are a guarantee of effective messages.

Based on the fact that only 4 of every 10 girls with curls believes that their hair is pretty, their most recent campaign "Love Your Curls" shows how to change the perspective of six little protagonists who see their curly hair as a defect.


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