13 July, 2017

Haagen Dazs: 'Everyday Made Extraordinary'

In this campaign Haagen Dazs renews its image with the aim of repositioning the brand for a young audience; accompanied by the rhythm of Pharrel Williams the ad shows a series of youngsters eating Häagen-Dazs in their own way.

The goal of the brand is to achieve a more youthful look and gain the recognition and preference of this generation.

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